Why & How We Live Our Mission

WHAT At SecretPenguin, our mission is: “To add value to a community”. WHY If we went to work everyday only for our own selfish intentions, that would be boring. I heard this example, and it resonated with me… • If you spent a day shoveling sand in the hot sun for no reason, you’d probably […]

More Frequent Blog Posts

WHAT Hi, my name is Dave Nelson. I started SecretPenguin around 2000. Balancing being on tour, starting a business, and having a family has been a challenge. I’m trying hard not to be busy, but still be productive; be involved in the community, but still be there with my family. I’m going to start writing […]

Pop-Up Restaurant in the Chamber’s Courtyard

  Omaha, NE – June 29, 2016 – Market House and Over Easy‘s Nick Bartholomew, along with UNDIVIDED, SecretPenguin’s restaurant branding division, has partnered to create pop-up restaurants in the booth located in the Greater Omaha Chamber’s Courtyard at 1301 Harney St. Their venture together, named Dandelion, is an effort to provide a space for […]

Heartland B-cycle and SecretPenguin Introduce Omaha’s First Unicorn Bike

  Omaha, NE – June 13, 2016 – Heartland B-cycle, in collaboration with SecretPenguin, created a one-off SecretPenguin-themed B-cycle. When spotted, people can win prizes. Together with Heartland B-cycle, SecretPenguin created Omaha’s first “unicorn bike.” From Seattle’s bike share program: “The Unicorn is one bike in the fleet that’s decorated differently for a limited period […]

The Design Process of the We Don’t Coast Specialty Nebraska License Plates

One of the challenges was creating a design that encompassed a commonality of the people who supported “We Don’t Coast”.

Top 25 Projects of 2015

2015 was a great year. We are fortunate we get to work with such talented and fun people. Our focus is working with and creating brands that somehow impact the community in a positive way. We’d like to think we’re doing that by the projects we have chose and continue to choose to take on. […]