Omaha, NE – June 13, 2016Heartland B-cycle, in collaboration with SecretPenguin, created a one-off SecretPenguin-themed B-cycle. When spotted, people can win prizes.

Together with Heartland B-cycle, SecretPenguin created Omaha’s first “unicorn bike.” From Seattle’s bike share program: “The Unicorn is one bike in the fleet that’s decorated differently for a limited period of time.” There have been many other unicorn bikes, “But what do they all have in common? Magic. The Unicorn Bike makes people smile, point, laugh, dance, tweet for the first time, break into song, give thumbs’ up to strangers, and win awesome prizes”

“Before SecretPenguin was a branding agency, it started as a fun personal project of hiding penguin stickers around the world.” said Dave Nelson, Creative Director and Founder of SecretPenguin. “We wanted to translate that idea to a B-cycle!”

If you find the SecretPenguin B-cycle, take a photo of it, then post on social media (Facebook, Twitter or Instagram) using #SecretPenguinBcycle. At the end of each month, a winner will be randomly chosen. Prizes include SecretPenguin shirts, stickers and gift cards to SecretPenguin’s clients’ restaurants, such as Flagship Commons.

“We are so excited to finally have a unicorn bike in our fleet! SecretPenguin did such an amazing job of custom designing every bit of this bike to make it an amazing B-cycle experience for our users,” said Ben Turner, Heartland B-cycle Program Director. “We are excited to see the bike journey throughout our system and see all the photos people are going to take.”


Heartland B-cycle is the Omaha metro’s large-scale bike sharing system and now has 33 stations and 180 B-cycles. To use the system purchase an access pass. Pick up & return a B-cycle at any station. Any checkout over an hour costs extra. No limit to the checkouts you can take with your valid access pass.
Ben Turner
1516 Cuming St. Omaha, NE 68102

SecretPenguin is a leading experiential branding agency that creates, refines and manages brands to stand out. They’re focused on making communities better (and more fun) to visit/live in.
1516 Cuming St. Omaha, NE 68102