Notes

Surface-Level Branding

Sure, your logo and ads are important, but it can’t stop there.
That’s what we call “Surface-Level Branding” and it won’t serve your company for the long-term.

The Customer Experience

As a result of focusing on the experience, our clients advertise less and get more word-of-mouth because of the great experience they give.

Prioritizing Work, Community, Relationships, and Ourselves

Our mission at SecretPenguin is: To make communities better… and more fun. This is the reason why we do things each day. It’s easy to say, but how do we live this out? Contrary to our mission, community is last on our priority list. The reason is – if we’re thinking long-term about a community, […]

What Everyone Wants

WHAT I believe everyone wants this: To be understood by their “audience”. We’ve found this to be true among a large array of clients… from tiny to large brands, actors, legends in skateboarding and streetwear, mom and pops, cities, U.S. Presidents, homeless people, and everyone in between. The one common tie between every single person […]

Why & How We Live Our Mission

WHAT At SecretPenguin, our mission is: “To add value to a community”. WHY If we went to work everyday only for our own selfish intentions, that would be boring. I heard this example, and it resonated with me… • If you spent a day shoveling sand in the hot sun for no reason, you’d probably […]

More Frequent Blog Posts

WHAT Hi, my name is Dave Nelson. I started SecretPenguin around 2000. Balancing being on tour, starting a business, and having a family has been a challenge. I’m trying hard not to be busy, but still be productive; be involved in the community, but still be there with my family. I’m going to start writing […]