Notes

Designing a “Happy” Experience

If we’re going to ask people to spend their valuable time or money with a brand – it better be worth it to all involved.

Branding to Attract Talent and Tourism

Let’s take responsibility and create remarkable things vs. relying on others to sugarcoat mediocre things.

Our 1st Step for Branding

This simple step of clarifying what a brand offers changed our business. Here’s how we start.

Don’t Sell to Communities… Support Them

Our approach is to never sell to a brand’s community – instead, we support their community.

Minimize the Advertising Loop

Advertising isn’t bad – but when agencies have their revenue model based on selling you ads, it can seem like the only option. 

Surface-Level Branding

Sure, your logo and ads are important, but it can’t stop there.
That’s what we call “Surface-Level Branding” and it won’t serve your company for the long-term.