Skateboarder’s Talent, Put to Use Branding, Gives His Company ‘Air’

SecretPenguin Skateboarder’s Talent, Put to Use Branding, Gives His Company ‘Air’ By Andy Roberts The Daily Record There are few creatures more appealing than a penguin, and what is more fun than a secret? When you put them together, you get Omaha’s SecretPenguin, a firm that’s not much of a secret any longer, but is […]

Branding Is Not A Logo

We’re an experiential branding agency. So rather than just focusing on the visuals, we focus on the experience people have with brands.   Since the year 2000, we’ve been fine-tuning each step to eliminate pain points for our clients (and us), and we developed a branding process called The Iceberg Build™.   To help illustrate […]

Ellen Moving On

Ellen Wilde and Dave Nelson running under the drop cloth while setting up to create handmade artwork for Blatt Beer & Table. Watch video »   I knew it was only a matter of time before businesses and agencies in Portland would take note of our beloved friend and Art Director, Ellen Wilde, and it would be inevitable that […]

Awards vs Thank Yous

  We enter design competitions here and there (to clarify, juried competitions and award shows – never the horrible design contests to win jobs). But, we’ve been contemplating if we’ll continue.   We won a gold in the last award show, so this isn’t coming from a bitter place.   Part of me wonders how […]

Happy Mondays

We used to take Mandatory Quarterly Vacations.   This year, we’re trying something new. We’re taking Mondays off.   For two reasons:   1. To take part of the day to better ourselves. In a busy world, our time is becoming more and more valuable and accounted for. We take pride in being good at […]

Dave Nelson’s SecretPenguin Merges Skate Culture and Experiential Design

Midlands Business Journal | January 3, 2014 By Daniel Scheuerman Editor’s note: This is one of a series of profiles featuring Midlands Business Journal 40 Under 40 award winners – entrepreneurs, business owners, managers and professional men and women under 40 years of age. The 2013 awards were co-sponsored by Lockton Cos. and Northwest Bank. […]