Branding to Attract Talent and Tourism
April 12, 2019
Let’s take responsibility and create remarkable things vs. relying on others to sugarcoat mediocre things.
Notes
Our 1st Step for Branding
February 11, 2019
This simple step of clarifying what a brand offers changed our business. Here’s how we start.
Don’t Sell to Communities… Support Them
February 4, 2019
Our approach is to never sell to a brand’s community – instead, we support their community.
Minimize the Advertising Loop
January 28, 2019
Advertising isn’t bad – but when agencies have their revenue model based on selling you ads, it can seem like the only option.
Surface-Level Branding
January 21, 2019
Sure, your logo and ads are important, but it can’t stop there.
That’s what we call “Surface-Level Branding” and it won’t serve your company for the long-term.
The Customer Experience
January 14, 2019
As a result of focusing on the experience, our clients advertise less and get more word-of-mouth because of the great experience they give.