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Author Archives: Dave Nelson

Branding to Attract Talent and Tourism

Let’s take responsibility and create remarkable things vs. relying on others to sugarcoat mediocre things.

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Our 1st Step for Branding

This simple step of clarifying what a brand offers changed our business. Here’s how we start.

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Don’t Sell to Communities… Support Them

Our approach is to never sell to a brand’s community – instead, we support their community.

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Minimize the Advertising Loop

Advertising isn’t bad – but when agencies have their revenue model based on selling you ads, it can seem like the only option. 

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Surface-Level Branding

Sure, your logo and ads are important, but it can’t stop there.
That’s what we call “Surface-Level Branding” and it won’t serve your company for the long-term.

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The Customer Experience

As a result of focusing on the experience, our clients advertise less and get more word-of-mouth because of the great experience they give.

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