Author Archives: Dave Nelson
Branding to Attract Talent and Tourism
Let’s take responsibility and create remarkable things vs. relying on others to sugarcoat mediocre things.
Posted in Misc
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Our 1st Step for Branding
This simple step of clarifying what a brand offers changed our business. Here’s how we start.
Posted in Dear Mom
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Don’t Sell to Communities… Support Them
Our approach is to never sell to a brand’s community – instead, we support their community.
Posted in Dear Mom
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Minimize the Advertising Loop
Advertising isn’t bad – but when agencies have their revenue model based on selling you ads, it can seem like the only option.
Posted in Dear Mom
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Surface-Level Branding
Sure, your logo and ads are important, but it can’t stop there.
That’s what we call “Surface-Level Branding” and it won’t serve your company for the long-term.
Posted in Dear Mom
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The Customer Experience
As a result of focusing on the experience, our clients advertise less and get more word-of-mouth because of the great experience they give.
Posted in Dear Mom
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