Author Archives: Dave Nelson
SecretPenguin Garments + inCOMMON
SecretPenguin Garments is excited to announce a partnership with inCOMMON Community Development! For every shirt or accessory bought, SecretPenguin will donate a shirt to inCOMMON Community Development to provide for the homeless and near-homeless populations they serve.
PechaKucha – History of SecretPenguin
Last week at Blue Sushi, I had the honor to present during PechaKucha Night alongside Yinghua Zhu, Scott Drickey, Janghwan Cheon, Lisa Vitale, Nick Rebeck, Ophir Palmon, and Megan Hunt. Invented in Tokyo, PechaKucha’s presentation format is where you show 20 images, each for 20 seconds. It was super fun! Here’s my attempt at presenting […]
Moylan Iceplex Branding + Website
We had such a fun time working with Moylan Iceplex at Tranquility Park on their rebrand and new website! Here’s their old logo. For their new logo and branding, the goal was to create a style that would be Family-Friendly. During our research, most of the family-friendly brands we came across were either boring or […]
3 Goals for SecretPenguin
I’ve been thinking about the future of SecretPenguin a lot lately. I came up with 3 goals as we continue to grow. They may evolve as time goes on, but for now, here they are: 1. Rid the world of misrepresented and insulting ads targeted to the youth demographic (this includes never using the word, […]
Staying Creative
I like having creativity be such a big part of our business. But it’s kinda scary at times… What if we lose our creativity? What if we can’t come up with anything next time? It’s strange to have such a big part of our business rely on these things. But we know how important it […]
Skateboarders Are My Favorite Artists
Skateboarders are truly my favorite artists. There’s a reason that everyone at SecretPenguin has backgrounds in skateboarding. I originally met Cody Peterson (Art Director), Jason Sawyer (Developer), Bryan Findell (Visual Effects Producer) and our intern Eric Baughman all through skateboarding. I constantly see amazing creativity among skateboarders. I think from always looking at their landscape […]