COMING SOON:
Case study on how getting around 200 employees together (across their garden center, landscaping, and farm divisions) to agree on the vision of the company that helped set a path of cohesive branding beyond just the visuals, increasing ROI.
We worked alongside Mulhall’s to develop a thesis to base all actions on moving forward to maintain the history and quality (through the brand attributes: Natural, Beautiful, and Authentic). Visuals, guidelines, and plans were developed with them to execute internally and with partners throughout the coming years.
More soon!
![](http://secretpenguin.com/wp-content/uploads/2017/06/1-brand_refinement-1.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/2-tour.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/3-eating_flowers.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/4-visual-exploration.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/4a-logo_exploration.gif)
![](http://secretpenguin.com/wp-content/uploads/2017/06/4a1-paintpoints.gif)
![](http://secretpenguin.com/wp-content/uploads/2017/06/4b-logo-new.gif)
![](http://secretpenguin.com/wp-content/uploads/2017/06/4c-logolockups.gif)
![](http://secretpenguin.com/wp-content/uploads/2017/06/4d-typography.gif)
![](http://secretpenguin.com/wp-content/uploads/2017/06/5-workshop-0.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/6-workshop-1.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/7-workshop-2.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/8-workshop-3.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/9-workshop.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/10-workshop.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/11-letterhead.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/12-interior_signage.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/13-plantvibes.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/13-products.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/14-landscaping.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/14a-interior_signage_typography.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/14b-plantvibes_truck.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/14c-instagram.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/15-voiceover.jpg)
![](http://secretpenguin.com/wp-content/uploads/2017/06/16-mulhalls-video_end-c.jpg)
Made with our friends at Edison Creative.