![flagship_giftcards-results](http://secretpenguin.flywheelsites.com/wp-content/uploads/2014/01/flagship_giftcards-results1.gif)
2010: The updated site launch
We increased the number of online gift card sales so astronomically, it was almost bitter sweet… They have to run each card by hand!
![flagship_giftcards-homepage](http://secretpenguin.flywheelsites.com/wp-content/uploads/2014/01/flagship_giftcards-homepage.jpg)
The gift card buying experience
We simplified the online gift card buying process from 7 clicks to 2, made it more accessible and improved the user-interface.
![flagship_giftcards-get](http://secretpenguin.flywheelsites.com/wp-content/uploads/2014/01/flagship_giftcards-get.jpg)
Request gift cards
Users can ask their friends and family for gift cards through social media or email.
![flagship_giftcards-give](http://secretpenguin.flywheelsites.com/wp-content/uploads/2014/01/flagship_giftcards-give.jpg)
Purchase gift cards
Users can purchase gift cards for themselves, friends or family on the other side.
![flagship_giftcards-facebook](http://secretpenguin.flywheelsites.com/wp-content/uploads/2014/01/flagship_giftcards-facebook.jpg)
Share with others
Utilizing social media, we made it easy to extend the reach of each person’s request.