I like having creativity be such a big part of our business. But it’s kinda scary at times… What if we lose our creativity? What if we can’t come up with anything next time?
It’s strange to have such a big part of our business rely on these things.
But we know how important it is, and we do everything we can to keep things fresh.
A FEW THINGS I THINK ARE ESSENTIAL TO STAYING CREATIVE:
Work with clients that embrace creativity.
It’s a great feeling working WITH your clients on projects. If you put out creative work, you attract clients that want creative work.
Experience new things.
I’ve found it to be limiting to be in front of the computer 24 hours a day. New experiences create new inspiration.
Cody Peterson (art + interactive director) is working remotely from Canada for the next 2 months. We all stay in contact through iChat and nobody loses a step. Cody is experiencing new things and enjoying new scenery and becoming more inspired because of it.
Work with people you respect and trust.
I respect and appreciate everyone at SecretPenguin. The things they do bring each job to a higher level. When everyone has the same goal to constantly better the projects, it makes it fun and easy to bounce creative ideas off each other.
And lastly, have fun.
We like to skateboard, do a little archery, ride bikes, and whatever else we think of that might be fun.
Bryan Findell (Visual Effects Editor + Producer) and I playing a game of S.K.A.T.E. Rematch next week. Bryan was sitting all day, and didn’t get a chance to warm up!
Jason Sawyer (Developer) and Cody Peterson shooting arrows.
No more archery indoors though…
We have a simple policy at SecretPenguin – It doesn’t matter what your creative process is, as long as the work is high quality and gets done on time! …and no more windows break.