Sure, the fact that the Core Bank kids’ bank is a block and symbolizes financial management as a building block in life is clever and adds some context for marketing it… but, that cleverness doesn’t necessarily add much to the experience a child will have using it.
When children are involved, it’s important we leave a positive effect on their lives. With that in mind, we added some milestones on the side of the translucent bank to create an experience that can help shape a child’s spending/saving habits for a lifetime.
- 1st Milestone: The start to smart savings! Here we go!
- 2nd Milestone: You’re doing it! Patience is key.
- 3rd Milestone: Great dedication! Keep it up!
- 4th Milestone: Congratulations! Your hard work paid off!
It’s a small but mighty shift in thinking about design and how it effects others. With an experiential branding mindset, we can create more memorable experiences rather than just things.
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