Many agencies design products, websites, widgets, signage, logos, etc.
We design experiences.

What does that mean?
I’ll try to explain with 5 separate posts of small but mighty experiences we designed for Core Bank…

1 of 5: Parking Signs & Welcome Signs
Here is what was previously used at the two banks before they merged to become Core Bank. Straight-forward and did the job.

We updated the parking signs.

We also added a subtle but bold message on the front door.

On the surface, it may look like we designed a new parking sign and a welcome sign.
Actually, we designed an experience for clients, potential clients and employees.

Here’s how:

• Clients: They pull up to their reserved spot and already feel appreciated. The banking experience is usually not something we look forward to. It’s more of a necessity, and sometimes a burden. As they go to the door, they are reminded that Core Bank strives to make this necessity enjoyable. A whole new frame of mind is created for a pleasant experience.
• Potential Clients: When they walk by, they see how highly Core Bank regards their customers. They may experience a bit of jealousy or curiosity and think, “I’d like a bank that treats me this way.”
• Employees: It’s not often that employees read their handbooks more than once (or at all), but there are important values usually hidden in those. These signs serve as simple reminders of some of those important values and customer promises while not being an overbearing experience or a corny motivational banner.

We designed three different experiences that all tied back to the brand attributes and business goals for Core Bank. With an experiential branding mindset, we can create more effective marketing.

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Want to connect your brand to your audience through experiential thinking? Let’s talk.
Related Post: 2 of 5: Core Bank Kids’ Bank
Related Post: 3 of 5: Core Bank Employee Handbook