NFL + UW Wallpapers
United Way and the NFL hired SecretPenguin to design cellphone wallpapers that would appeal to young adults.
As part of the NFL/United Way Fan Challenge For Fitness, we created 6 cellphone wallpapers that a donor could choose from after they text to give. (Remember when cellphone wallpapers were enough incentive to donate?) Johnny Rzeznik, lead singer of the Goo Goo Dolls was the spokesperson for this Thanksgiving campaign.