Notes

Branding Is Not A Logo

We’re an experiential branding agency. So rather than just focusing on the visuals, we focus on the experience people have with brands.   Since the year 2000, we’ve been fine-tuning each step to eliminate pain points for our clients (and us), and we developed a branding process called The Iceberg Build™.   To help illustrate […]

Ellen Moving On

Ellen Wilde and Dave Nelson running under the drop cloth while setting up to create handmade artwork for Blatt Beer & Table. Watch video »   I knew it was only a matter of time before businesses and agencies in Portland would take note of our beloved friend and Art Director, Ellen Wilde, and it would be inevitable that […]

Awards vs Thank Yous

  We enter design competitions here and there (to clarify, juried competitions and award shows – never the horrible design contests to win jobs). But, we’ve been contemplating if we’ll continue.   We won a gold in the last award show, so this isn’t coming from a bitter place.   Part of me wonders how […]

Happy Mondays

We used to take Mandatory Quarterly Vacations.   This year, we’re trying something new. We’re taking Mondays off.   For two reasons:   1. To take part of the day to better ourselves. In a busy world, our time is becoming more and more valuable and accounted for. We take pride in being good at […]

Dave Nelson’s SecretPenguin Merges Skate Culture and Experiential Design

Midlands Business Journal | January 3, 2014 By Daniel Scheuerman Editor’s note: This is one of a series of profiles featuring Midlands Business Journal 40 Under 40 award winners – entrepreneurs, business owners, managers and professional men and women under 40 years of age. The 2013 awards were co-sponsored by Lockton Cos. and Northwest Bank. […]

The Core Bank Experience 3 of 5

Many agencies design products, websites, widgets, signage, logos, etc. We design experiences.
What does that mean? Read More »