Brand Creation | Experiential Branding | Brand Voice | Website | Interior Elements | Signage | Menus | Logo | Naming | Illustration

GOAL
To introduce a restaurant that serves high-quality seafood, while keeping with an approachable feel. Plank is down-to-earth and minimal, but a little bit playful as well.

SOLVE
Light, utilitarian branding highlights the uncluttered and functional aesthetics of Plank. We emphasized geometric lines and negative space, but included playful elements to keep it lighthearted. Since Plank is flying seafood in from the coasts on a daily basis, and because eating things like raw oysters could be considered adventurous, little details hint at wayfaring, adventures, and wandering.